Last time, I said that my niche site updates would come more frequently. I lied on that one. Once again it’s been over a month since my last post. For a quick recap, in Part 1 I talked about coming up with an idea for a niche site. I followed that up with Part 2, where I discuss the research needed to verify if your niche is a viable one. Today, I am going to talk about creating content.
How Do You Create Content?
If you remember back in Part 1, I said that it is best to pick a niche that you are interested in because you will be doing a lot of writing on it. When I chose my niche, I sat down right away and started to write topic ideas to talk about. I found it very easy to come up with topics, which is a good thing because I don’t want to be sitting around trying to think of topic ideas.
So, I suggest you sit down and write down topic ideas and then start writing. I chose some topics that would allow me to write a good deal about. My first 2-3 posts on my niche site are over 2,000 each. From there, I just wrote posts trying to keep them at 500 minimum.
The reason for this is gain traction quickly. I want people to come to my site and keep coming back. If I just write crap posts just to get them out there, my site will fail quickly. Because of this, I make it a point to write with as much detail and information as possible.
Once I have some posts written, I start to schedule them to go live. I scheduled my posts to go live every other day. You could easily publish one every day, but I decided on every other day. I then went back to writing.
Once I had 8-10 good posts written, I decided it was time to start looking for traffic. Understand what I said there. I went to find traffic. As a new site, people won’t be stumbling upon your site through a Google search. You have to let people know you are out there. You may ask why I waited to find traffic. I did so because I wanted to give people a reason to come back. As good as my first post might be, I wanted visitors to see a handful of posts so that they would know that this site was updated regularly and had great content.
To find my traffic, I started out with Google and simply typed in my niche followed by blogs. For example, if my niche was classic cars, I would search “classic car blogs”. I would then look over those blogs that I found and take notes. I was interested in the date of their most recent post, Facebook “likes” and followers, Twitter followers, and comments. I then rank these based on a weighted scale.
I do this because I want the most “bang for my buck” so to speak. If someone hasn’t updated their blog in a year, there is no point in me taking time to visit it. Likewise, if a blog doesn’t have an audience, it isn’t worth my time. (Note that it isn’t worth my time at this moment as I am trying to build an audience. Once I have an audience, those newer and small blogs are very helpful.)
These rankings help tell me which blogs I should focus my attention on. I will also find other blogs in my niche through that blogs comments as well as twitter followers. I will also do another search for “top classic car blogs”. Many times this will get me a return of more popular blogs.
Finally, I search for lists of top sites in my niche. Here is an example for finance sites. These tend to be the influencers in the niche and you want to get on their radar.
Putting it All Together
I make sure to follow those blogs I find as a good fit and sign up for their RSS feed as well. I then make it a point to comment and share their posts. I haven’t experienced a huge increase of traffic to my niche site through this method, but I do get traffic that is targeted for my niche.
As the days and weeks have gone by, I continue to post on my niche blog and interact with other bloggers as well. I have recently ranked #2 for a keyword on Google, which shows that my hard work is paying off.
In my next post, I will talk about gaining more traffic and trying to rank for keywords.